Half the battle is just being aware of the default effect. Start by watching for choices where a default has already been selected. You’ll soon realize that defaults are used almost everywhere – from how much tip to add to your restaurant bill to what features you get in your internet package.
When you come across a default, stop and ask yourself some questions:
- Is the default option at the higher end of the price range?
- Do I need all the features that come with the default option?
- Is it easy to change to a less expensive option in the future?
- Has the vendor made it easy for me to choose something other than the default?
You may find that the default is, in fact, the right choice for you. However, in some cases, taking the default option means you’re spending extra money on features you don’t need.
Next time you buy something, don’t just settle for the default choice. Take a few extra minutes to understand your options and choose the one that’s right for you. You’ll be happier with your purchase, and your budget will thank you.